From PsyOp to FieldCraft

From PsyOp to FieldCraft

May 17, 2020

I served 20 years in the Army as a Psychological Operations Specialist under Special Operations Command. I was kind of on my own from a tactical stand point in relation to supporting ground commanders. I was the voice of leadership and the voice of whoever we were supporting at the time. I was able to set up networks and influence behaviors throughout my areas of operation. I retired in December of 2018, so I’m totally new to separating from the military.

I met Mike in Libya; and since then, we stayed in touch. As I was transitioning out of my military career, he offered me a job—so I just put all my efforts into getting out, and getting myself and my family to Prescott. I’m blessed. I’m lucky to even be in my position as the Chief of Operations and Vice President of FieldCraft Survival. I get to be around people that I know. It makes it easier going to work when you’re working with people you can count on—having a friendship with them; while also, having a professional relationship. Mike and I are brothers. We are best friends. Whatever you can say, I would die for that dude. We are a family company if you think about it—we’re all close. Even when we bring on new people and feel them out for a bit, we just get lucky. I think we have a good group of people around us right now that are all about the mission and the goals of the company. We will keep growing and expanding—I’m looking to take over in the survival and preparedness industry. FieldCraft survival is going to be number one in every aspect of that.

Mike and George

Our customers are our number one priority. If we didn’t have customers buying in, and supporting FieldCraft Survival, we wouldn’t be able to do what we do. One of the things I hit on the most with others is customer service. If you do not have good customer service, why would you be in business? I’m in business to be successful—to grow and spread the word of FieldCraft Survival. So, if I’m not taking care of the customer, then what am I doing? Why do we wake up in the morning and grind, if we are not going to take care of customers? In relation to being a part of PsyOp, a lot of it was influencing people and changing behaviors. In simple terms, it’s like marketing and advertising, which in no way is easy to do. We are trying to predict markets; and to do this, we need to do consumer demographic analysis. There are steps and formulas in conducting this; however, I really think it comes down to just being nice to people—having great customer relationships. Mistakes are bound to happen, but we strive to have solutions for the company and our customers.